Driven By Integrity.
Built For Stockmen.
A platform created by producers, for producers -
where credibility matters.
WELCOME TO
STOCKMANS CHOICE AUCTION
Where Integrity Meets Opportunity in the Commercial Cattle Business
Commercial cattlemen deserve an efficient, trustworthy platform to buy and sell high quality breeding stock in the modern day. That's where we at Stockmans Choice Auction come in. Built from the ground up on the foundations of integrity and transparency, our fully online platform exists to serve both our buyers and consignors. We aim to connect honest, high quality cow-calf producers with like minded buyers while providing smooth transactions and equitable sales for reliable genetics.
Unlike traditional sales barns or online platforms that prioritize volume over quality, Stockmans Choice Auction is designed exclusively for commercial beef cattle. Our sales lineup includes bulls, females, and pairs. We do not trade in steers or packer calves. Instead, we focus entirely on breeding stock with strong performance, health, and production. Sellers work with a dedicated Territory Manager to create their lot listings and guide them throughout the selling process. Every lot listed is required to meet our clearly defined baseline specifications, so sellers and buyers can engage in each sale confidently.
Our 100% digital setup keeps cattle at home until purchased, minimizing stress, disease exposure, and reducing unnecessary transport. With each auction hosted entirely online through LiveAuctions.tv, bidders can buy knowing exactly where the animals are located and who they're buying from.
Stockmans Choice Auction proudly serves producers all across the southwest region. Our goal is to grow deliberately and responsibly, building our reputation one sale at a time.
YOUR TRUSTED PARTNER
IN DIRECT CATTLE SALES
At Stockmans Choice Auction, we’ve redefined how cattle are marketed. Our Territory Managers work directly with ranchers in their region — capturing professional videos, gathering accurate data, and preparing listings with care. Sellers focus on their cattle, buyers gain confidence in consistent, verified information, and everyone benefits from a seamless auction experience.
Join our live auctions and bid your way—online, by phone, or in person at the sale site.